Entrust
The global leader in identities, payments, and digital infrastructure
Case Study
Rebranding a digital security powerhouse
Entrust
Products
Website, Sales Modules, Email Templates, Applications, Software
Skills
- Visual Design
- UX Design
- Interactive Prototyping
- Stakeholder Presentations
Timing
January 2020 – September 2022
Collaborators
Laurie Bedwell, Sylvie Orenga, Josh Kahn, Jessica Frater, Steve La Liberte
My Role
UI/Visual Design Lead
About
Entrust is a global leader in digital security and credential issuance in the US
Entrust serves a diverse clientele across various sectors. While specific client names are often confidential, several prominent organizations have publicly acknowledged their partnerships with Entrust
The challenge
Modernizing a global brand without sacrificing its legacy
Entrust, formerly, Entrust Datacard is responsible for 98% of all printed government IDs (drivers license, passport, security badges, etc.). More recently though, the organization merged with a leader in cybersecurity and had greatly expanded its offerings.
We wanted to capitalize on existing brand equity, but simplify and strengthen the core messaging for our B2B customers. “Entrust” was born and the rebranding began with a highly agressive timeline for redesigning its print and digital materials.
The design solution
Translating brand strategy into scalable UI systems
I was hired by the VP of Brand to redesign Entrust’s digital properties, including:
- Design system
- Corporate website
- Landing pages
- Emails
- Software
- Demos
- Partner portal
- Illustrations
Styles
Templates
Partner portal
Identity app
